For the New York launch of Luxottica’s latest collaboration with American sweetheart, Gigi Hadid, The Gathery developed and designed a playful environment inspired by the campaign’s imagery inviting guests to spend the ultimate ‘weekend’ with the celebrated supermodel. Held at Industria Studios, we created an immersive setting that transported guests to a photoshoot making visitors the subjects of our cameras. Styled like a deconstructed American home, each vignette riffed off traditional patterns – from stripes to polka dots – to maximize the vibrancy of each of our rooms.

Co Producer

Styling and Set Styling