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Girlboss Rally Series

 
 

Sophia Amoruso, author of #1 NY Times Bestseller Girlboss, tasked The Gathery to re-invent the traditional conference template into an innovative and stylish experience for the launch of her new event series, Girlboss Rally. Mining inspiration from Sophia’s novel and the directional aesthetic found in her coffee table tome, Nasty Galaxy, we created a design that balanced contrasting nuances.

Three seasons were produced in New York and Los Angeles.

 
 
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