La Maison Rémy Martin


In the fall of 2016, The Gathery worked closely with Rémy Martin to create an immersive experiential platform that married the brand’s consumer and influencer initiatives. Through elemental design and five custom interactive environments, guests explored the century’s old process of cognac making while curated workshops and daily masterclasses featuring a line-up of local creatives showcased the brand’s One Life/Live Them lifestyle. From the Gallery, a conceptual sensorial installation developed to transport visitors to the Fine Champagne region in France, to the Oak Room, a setting highlighting the aging process behind the spirit, each scripted environment combined educational touch points with engaging interactions developed to inform, sample and recruit a new audience. La Maison Rémy Martin hit three key US markets and welcomed over 2,600 guests.